– Try to categorize the synergies between cost or revenue synergies
– During due diligence, come up with conservative estimates for each synergy. Test those estimates via modelling or interviews with key personnel
– Try to build a phased approach into your models and assumptions, as it will take time
– Try to account for integration costs, and operational / execution risks
– Continually and regularly monitor the integration effort relative to the synergy goal. Establish performance tracking and feedback loops
– Communicate regularly with all internal and external stakeholders