I realize from the video that synergies need to be identified even before the the DD phase. Having done so will allow the DD teams to identify if there are issues that could impede realizing the targeted synergies.
How would the DD teams incorporate the evaluation of the potential synergies in the studies? How would the assumptions be treated for example in the CDD?
I’m working through this same issue now. I’m starting by gathering all assumptions from the deal team (specifically, legal, finance, ops and strategy) and then plan to ask the group how we quantify/qualify success? If we can’t all agree they are significant or important, I assume this will not be the deal for us.