Revenue synergies and unlocking value through salesforce integration

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    Ingrid Holbik
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    McKinsey’s research tells us that deals where revenue synergies are a focus; 70% fail. That is a high number and investors are generally wary of mergers where revenue synergies are a focus. To beat those odds; salesforce integration is something that needs to occur even before Day 1. The sharing of the information required to properly undertake salesforce integration before Day 1 can be challenging. How can this work be achieved before Day 1 and trust established?

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