Deloitte posted an interesting article stating the large CPG organizations who have higher frequency of acquisition outperform their peers due to building more practice in integration. What are your thoughts on this? Does this support how integration is more critical than other elements of M&A?
large organization that do serial acquirer means they know what to build and the end state, this implies to a must successful integration to make the puzzle complete. It has been done by Amazon, Google etc, they know what the buy for fill the gap and to improve the existing service or to make stronger product and expand customer base of course.
Serial acquirers develop a culture of M&A (looking for targets, doing transactions, integrating) being part of the daily business decisions and priorities. With this, standard processes are developed/maintained that makes it efficient to execute (and abandon) and integrate acquisitions. I think the serial acquirers have an advantage throughout the M&A process vs. companies not doing acquisitions very often, including knowing from previous successful acquisitions how to integrate.
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