Intergenerational Communication in M&A

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  • #62357
    Lindsey LeClair
    Participant

    Any tips for developing employee and other stakeholder communication that takes into account the preferred communication styles of the different working generations (ie: Boomer, X, Y, Z, millennial, etc.)?

    #68385
    K_Sheehan
    Participant

    Generational preferences is a good reason to support communicating across as many different channels as possible, making sure that the message is consistent across channels. Repetition/redundancy in communications is helpful for reinforcing the ideas you are conveying to your audience.

    #69500
    Lisa Fawns
    Participant

    In addition to K Sheehan’s statement I would add that for larger integrations a professional communications individual is a valuable investment. Not only do you need to communicate through a number of channels while ensure the message is consistent you also need to ensure it is understood as intended by your audience. This audience generally includes multiple generations but in international M&As it is also multiple cultural and potentially some work locations that have limited communication vehicles.

    Relaying on your local country team is also important; even with a communications professional they will need to actively engage local country representatives to ensure there is an understanding of how messages will be interpreted, how they will be sent and who will support follow-up questions.

    #69896

    in addition, we can create a clear communication policy and outline all the specificities of cross-generational communication. then, recognize individual differences, adapt feedback to each generation, and etc.

    #70000
    Mike Truong
    Participant

    Agree with K_Sheehan; identify relevant stakeholder groups, develop targeted messaging, and deliver through multiple engagement channels. While some generations prefer one style of communication over other, you don’t necessarily need to be “perfect”, but rather provide multi-pronged channels for engagement, and measure change management through some feedback criteria.

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