Commercial DD- How do you evaluate the value of a company's brand?

Viewing 5 posts - 1 through 5 (of 5 total)
  • Author
    Posts
  • #36183
    Hannah Barber
    Participant

    How do you evaluate the value of a company’s brand during commercial due diligence?

    #38839
    Majed Faraj
    Participant

    Before calculating your brand’s valuation, determine what the brand includes. You should consider the value of anything that consumers associate with your brand and image, such as your trademark, brand name, visual assets such as a logo or colors, unique marketing strategy, digital assets or licenses, and level of customer loyalty.

    Brand value is an essential tool for developing your brand and forecasting the value of your business. There are multiple ways to approach the valuation of a brand, and which method you choose will depend on your business, industry, and situation.

    Either by Cost-Based Brand Valuation,
    Market-Based Brand Valuation or Income Approach to Brand Valuation

    #38876
    Kar Wee Pee
    Participant

    Would I be right in saying that this is usually booked as intangible asset?

    #38901
    Ali AlZahrani
    Participant

    Hello Hannah, to value any business is always a challenge even for the business owners themselves as there are numerous factors influencing it. But in general it is a mix of science and art where three methodologies are useful in getting to the final answer:
    1. Asset based valuation
    2. Income based approach
    3. Market approach.

    #39263
    Lyaysan Talipova
    Participant

    the most effective method of evaluating brands should be considered the method of discounted cash flows (DCF – discounted cash flow). It is based on a direct forecast of future revenue generated by the brand

Viewing 5 posts - 1 through 5 (of 5 total)
  • You must be logged in to reply to this topic.

Are you sure you
want to log out?

Request a Brochure

Request a Brochure

Contact us to discuss your goals and needs!

Contact us to discuss your goals and needs!

Book a Demo

Book a Demo

Contact us to discuss your goals and needs!

Contact us to discuss your goals and needs!