Reply To: 2021 Transformative M&A Deals



The same day Salesforce announced its Slack acquisition, it announced the acquisition of professional services firm Acumen Solutions. This acquisition adds significantly to Salesforce’s professional services strength, as Acumen’s approximately 1,000 employees will join around same number of employees currently working in Salesforce’s professional services arm, effectively doubling the overall headcount.
More than 70% of Acumen’s current portfolio is concentrated in three industries: federal; Banking, Financial Services, and Insurance (BFSI); and, manufacturing. The acquisition also will have significant positive impact on Salesforce’s ability to serve the federal services space, where Salesforce has been able to capitalize on multiple opportunities post-pandemic.
Study suggests that the demand-supply gap for Salesforce services talent has widened over the past two years and now stands at more than 20% for areas such as Lightning, Mulesoft, and Einstein Analytics. The acquisition strengthens the footprint of Salesforce’s professional services arm in North America especially in areas such as Einstein, Lightning, and Service cloud.
The acquisition also highlights Salesforce’s recognition that it needs to get more involved from a services standpoint. Pure play and niche SIs, in general, are faster to react to vendors’ technology innovation, and they are more flexible in meeting clients’ demands. The need for nimble service partners is more pertinent for Salesforce today given the volume of innovation that they have been bringing to the market.
Source: Blog by Abhishek Mundra

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