In freight forwarding industry, we could implement a robust customer relationship management system to track customer interactions, streamline follow-ups and customise quotation. An effective CRM system coul improve response times and enhance customer experience.
In addition to CRM system, adoption of other automation platforms to ensure data integrety would also be able to help business gain insights for better decision-making to enhance collaboration with carriers and network agents, plan better routes for cost efficiency and expand new routes to gain access to new markets.