How do you go about discussing the potential merger or acquisition with a small target company? We typically attempt to get to know the owner through tradeshow associations or potential joint projects but this may take years to mature to the point of engaging in serious acquisition discussions. After making acquaintance, we let them know to contact us when they are ready to sell the business. I’m looking for a more aggressive approach that won’t offend the owner.
A more proactive yet respectful approach could be to directly express your genuine interest in exploring partnership or acquisition opportunities early on, emphasizing how a collaboration could benefit both sides, while assuring Poor Bunny Game them there’s no pressure—this way, you open the door for conversations without waiting years, and build trust through transparency and mutual value.
I have always called the CEO. No false intentions, just honest about whether there would interest at any point in selling. If PE-owned, then I inquire with the private equity owner.