Data integrity for CDD

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  • #56854
    Po Huang
    Participant

    How reliable you think the CDD data for market and customer analysis? The data integrity will significantly impact the CDD outcome. If hiring third party consultant, do you validate their analysis data? Thanks.

    #58018
    Nicoletta
    Participant

    I think these data are reliable only if they are combined with the insights from industry experts. In my experience, if external help is needed, hiring a freelancer expert in the industry can be more beneficial than a general purpose consultancy company.

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