Cultural Ambassadors
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Does anyone’s company have an established group of cultural ambassadors? We do, and perhaps most important to PMI are the activities in the ambassador “toolkit”. For PMI projects, I have engaged ambassadors to do exchanges with new groups throughout integration, and I have gotten good feedback.
Couldn’t agree with you more here, Tim. I think as most of us that are M&A practitioners know, culture is one of, if not the most, important element in integrations or separations. No deal is perfect nor are any two companies exactly identical, but the more weight, time, and preparation that can be given to cultural considerations, the more likely that the deal will prove successful. I think the idea of cultural ambassadors is great, or even at a minimum, having a designed culture workstream as part of an IMO/SMO is a key piece to ensuring that this element is accounted for in the deal is important.
I am wondering if the Cultural Ambassadors are similar to Change Practitioners. I need to research this concept a little more.
Great question and concept Tim. My company does not have an established group of cultural ambassadors on PMI. Any learnings you could share on the toolkit would be greatly appreciated.
Agree with Brent here. I was hoping this course / certification would provide a toolkit for this, but feel it was only surface level content that if you’ve been through a couple of acquisitions you already know.
Cultural Ambassadors, change practitioners, transition team…. call it what you will. Regardless of the name, this group can provide value in a lot of ways during the transition. When this group includes top performers who are passionate about the company, this can ground the change and be a beacon for employees who aren’t sure if they should stay or go. Mid level leaders are often closer to the work, the rumors, and the impact of the transition to a typical employee and can be and advocate for both the transition and those impacted by it. They also can be a great communication network and support groups for folks struggling with the change. But it takes transparency and a willingness to listen by senior leadership of both the target and acquiring company for the group to be successful. If it is your top performers, they’ll see through slippery answers or a lack of accountability and leave.
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