[Gregg Hardin]

How does your organization prioritize cultural awareness during post-merger integrations? And, specifically, what steps are taken to ensure this is successful?

[Joana Pimentel]

Hi Gregg.
I was reading Rodney’s post about how to make Leadership to Prioritize Due Diligence in M&A and thinking that are a lot of similarities in the challenges both situations pose. I guess regarding cultural awareness it starts with making it visible to leadership the impact that this knowledge brings to the process. And the easiest way of doing that is to share clear examples of situations where cultural differences were the root cause for tension and how being aware of those differences was key to find a middle ground solution.

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