Communication on Day of Signing

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    Aleksandar
    Participant

    In our discussions, we’ve emphasized the critical role of communication on “Day 1” post-merger. However, we’ve also learned that the day of signing is equally important, as mergers are often made public due to national competition commission reviews. This creates an opportunity to shape the narrative early on.

    Shouldn’t there be a dedicated communication strategy for the day of signing as well? This could include clear messaging for external stakeholders, such as customers and investors, and initial internal communication to employees to address immediate questions and concerns.

    How does your organization handle communication on the day of signing? Do you view it as an opportunity to set the stage for a smoother integration process? Can you share examples of effective communication strategies used at this stage?

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