[Rachel]

As someone who has experienced first hand a “failed” acquisition, there seems to be a gap in commercial DD where we really look at the target company’s value proposition. While there is no template for this, I think there is significant value in mapping the value proposition of the target company’s product portfolio in key markets, analysing how sustainable it is given industry changes and crucially, what it would look like after the integration into the buying company. What are your thoughts on this?

[Author]

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