February 15, 2021 at 2:24 am
#38434
Fransiska Novianti
Participant
Indeed, the idea of DD is generally to “confirm” the understanding of pluses about a business that is to be acquired. However, if the DD result suggests otherwise, there remains a strong bias (with ego in play, as previously mentioned) to pursue given the amount of resources spent albeit this being an illogical decision – spending good money after bad.