Reply To: DD – Does it simply confirm a decision already made

#38434
Fransiska Novianti
Participant

Indeed, the idea of DD is generally to “confirm” the understanding of pluses about a business that is to be acquired. However, if the DD result suggests otherwise, there remains a strong bias (with ego in play, as previously mentioned) to pursue given the amount of resources spent albeit this being an illogical decision – spending good money after bad.

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