Data integrity for CDD

This topic has 1 reply, 2 voices, and was last updated 2 years, 7 months ago by Nicoletta.

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March 5, 2022 at 12:42 pm #56854

Po Huang
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How reliable you think the CDD data for market and customer analysis? The data integrity will significantly impact the CDD outcome. If hiring third party consultant, do you validate their analysis data? Thanks.

March 29, 2022 at 1:03 pm #58018

Nicoletta
Participant

I think these data are reliable only if they are combined with the insights from industry experts. In my experience, if external help is needed, hiring a freelancer expert in the industry can be more beneficial than a general purpose consultancy company.
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