September 18, 2020 at 3:24 am
#37968
Jason Kiang
Participant
Pricing strategies are one of the first things we examine to increase the profitability of an acquisition. It is usually a mindset or psychology issue involving the sales and marketing department. Revenue is a vanity matric; gross margin is what matters. You can lose business as a result of implementing a more effective pricing strategy, however still have profit increase and maintain better quality clients.