Change Management Communications
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Are the change management communications handled as a corporate function in your company where each of the applicable workstreams is represented but the presentation of the information is managed by the corporate communications area and if not, how is your communications process for change management purposes handled?
My company has a central comms team. Yes, it is a corporate function at the HQ level. The workstreaams are not “represented” per se. They provide their inputs/views but ultimately, communications is fronted be the comms team.
My company has a PR department, who is responsible for official communications withing the company as well as to the outside world. At the same time, we work together on all such issues as changes due sales of some assets or acquistion of new ones and elaboration of communication platforms.
My previous organisation had a Corp Team but one that is quite new / immature. Official comms will focus on whatever corporate strategy requires attention, and each function / department is not given a set amount of PR / space within the corp accounts. In terms of change management in branding, product and strategy, this centralised and so each department would be subject to any changes made by Corporate.
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