Strategic Alliances: Finding The Hidden Leverage For Success

Strategic Alliances: Finding The Hidden Leverage For Success

by Arthur D. Little
Mergers… joint ventures… strategic alliances… businesses are increasingly relying on these activities for strategic advantage. All too frequently, however, the potential benefits fail to materialize. While much attention is focused on the financial and contractual aspects of an alliance, we believe that the key to organizational partnerships lies in a different arena. […] Read more

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