U.S. Airways Merger: A Strategic Variance Analysis Of Changes In Post-Merger Performance

Exhibit 1 U.S. Airline Industry Trends: 1996–2012

by Elsevier Ltd.
This case provides students the opportunity to apply strategic variance analysis (SVA) methodology in analyzing the performance changes realized in an airline merger. The U.S. Airways–America West merger provides an example of a complex, strategic action that simultaneously impacts firm size, unit pricing and costs, efficiency, and capacity for the combining airlines. […] Read more

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