Hi there,
What Jenny is describing refers to the acquisition strategy and the degree of intended integration whether a holding; a preservation; a symbiosis; or an absorption. In this case it would appear to be preservation with a minimal integration (process) while priority is given to independence (culture.) It really comes down to the goals and motivation behind the M&A purpose. Whether looking for economies of scale, economies of scope, economies of risks or economies of skills, each scenario would command a specific extent of integration. In this case the economy of skills (innovative technology knowhow) seems to have been the key for the company to be acquired.
