Reply To: Integration When a Company Has a Strong Culture


Jenny Ewen

We just acquired a small company with a very strong, unique and “hip” culture. We recognized that was one of the strengths of the company that allowed it to be innovative (we acquired it for the innovative technology and we are a large and more corporate culture). Although the company had to come into our systems and therefore processes, we were very clear that we wanted to keep the “tech start up” culture overall – that was communicated to all stakeholders with the value that it provided to that company and ours. We definitely wanted to be able to retain and attract the talent of a tech start up culture. It helped because the company stayed in a separate office location so they could still have the fun environment and activities. I think it largely comes down to communication and appreciation of what each party brings to the table.

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