Reply To: How much is too much communication during the M&A process?

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Participant

We focus on creating targeted messages for key stakeholder groups. Start by identifying the stakeholder groups and what are their key interests related to the topic(s). Be proactive by asking for input from a focus group in advance, include their input re: topics of issue/concern in your messaging. While communication is critical during integration, “everyone doesn’t need to know everything.”

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