Reply To: Commercial DD- How do you evaluate the value of a company's brand?

#121572

Ali Zahrani
Participant

Hello Hannah, to value any business is always a challenge even for the business owners themselves as there are numerous factors influencing it. But in general it is a mix of science and art where three methodologies are useful in getting to the final answer:
1. Asset based valuation
2. Income based approach
3. Market approach.

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