Reply To: Commercial DD- How do you evaluate the value of a company's brand?


Majed Faraj

Before calculating your brand’s valuation, determine what the brand includes. You should consider the value of anything that consumers associate with your brand and image, such as your trademark, brand name, visual assets such as a logo or colors, unique marketing strategy, digital assets or licenses, and level of customer loyalty.

Brand value is an essential tool for developing your brand and forecasting the value of your business. There are multiple ways to approach the valuation of a brand, and which method you choose will depend on your business, industry, and situation.

Either by Cost-Based Brand Valuation,
Market-Based Brand Valuation or Income Approach to Brand Valuation

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