Reply To: Commercial DD qualitative vs quantitative

#119325

Ian Smith
Participant

I could agree with the original post. especially when looking into KPC’s. this is science, and essentially fact, based analysis that can be used to measure the sustainability of a business model. And so, areas of required improvement when compared to marketing benchmarks where improvements may be required – this can then be used as leverage for negotiation as there will be a cost for the these improvements to be made.

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