Reply To: Vertical or horizontal?

#38335
Yoke Chang Tan
Participant

I believe it is always important to question the intent of the integration like most have pointed out. A useful framework is to relook at the business model canvas. The company would need to decide where to play and how to play. Would the integration enhance the where/how to play? If yes, then it would be ideal for the acquisition to take place (regardless vertical or horizontal).

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