Reply To: Vertical or horizontal?

#38334
CHEE KOK SENG
Participant

When deciding whether to make a horizontal acquisition or a vertical acquisition it is important to consider what types of advantages you would like to pursue. Do you want to decrease your profits and increase efficiency at what you are doing, or do you want to increase the quantity and expand your reach by acquiring new geographic markets. It may be that one strategy is good for your business now and the other is good for your business later.

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