Reply To: Customer focus during integration


Pensiri Koomsap

In my opinion, a concentration of revenues should be taken into consideration. If the acquired company has a long list of customers and no major ones (revenues are very scatter), an importance of customer focus may be less during the integration. On the other hand, if there are major or strategic customers, an emphasis on customer centric approach so that the business value and revenues synergies can be realized should be made at the very beginning of the integration process to secure the necessary resources.

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