Thanks for sharing Cindy, this is an interesting approach. Would be helpful to know some of the questions you use in the surveys. I have not yet found the right way of investigating the cultural aspects of a transaction. Clearly sometimes the local commercial teams know many of the target’s employees, have seen them at exhibitions, are ex-staff of the target in our own team or we might have ex-colleagues of ours working with the target. This can give important insights but remains anecdotal. In the management presentations and site visit we certainly seek to gain a better understanding of the target’s culture but it is difficult to “measure” it.
