Reply To: Dealing with targets from different countries and cultures


Bradley D. Soto

Great question! Like you, I have learned how to listen & observe in order to understand & to ask a lot of clarifying questions. In Latin America, business is conducted via a different set of norms & customs requiring, for example, more socialization & “getting to know” the sellers (with sellers wanting to know about the buyers professionally & more personally) than would, otherwise, be customary in the U.S. In essence, have learned to not judge the differences as good or bad, but as the reality in conducting business internationally (unless a legal or moral line is clearly being crossed).

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