Reply To: Cultural Differences – Customer Billing

#113399

Jason Kiang
Participant

Pricing strategies are one of the first things we examine to increase the profitability of an acquisition. It is usually a mindset or psychology issue involving the sales and marketing department. Revenue is a vanity matric; gross margin is what matters. You can lose business as a result of implementing a more effective pricing strategy, however still have profit increase and maintain better quality clients.

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