I agree Rochelle, awareness is critical when you have cross-cultural differences. When I think of a cross-border merger, the potential differences in cultural could be driven by nationality and even local customs and culture. For many large countries there are regional cultural differences that you can’t make a broad stroke by country. An example in my home country of Canada, with pipelines and oil and gas, you may get very different viewpoints on the role oil and gas industry play in our country’s economy vs. an someone who grew up in Eastern Canada.
