I was originally part of a old management consultancy. We were constantly approached by the big 4 and other organisations to buy out. Our leadership team, who have been with the company for 30 years each said no. Till one deal came along. They said no because they wanted to protect the employees and they know the ruthless nature of cost cutting by the big 4. So in this case, it was a clear cultural fit synergy that was on display and not necessarily the dollar amount.