Paul Gray, MBA
I agree a lot with Maria’s perspective. Far too often the Synergies are based on some sophisticated mathematical model of relationship of several variables, but no high level or absolute road map of how to get there. Realization of the actual synergies therefore will now be the combined efforts of both the target and acquirer but this now introduces the complexity of potential culture differences. Either way it requires people to realize the synergies, and consequently it is important that as a first step all the elements of change management be brought to bear on the project. Motivation, is a significant element to keep in mind to ensure that all the actors critical to the realization of the respective synergy benefit is aligned and motivated to act according to plan.